David started out in sales and marketing roles in large corporates in the UK, Europe, and the Middle East, and has worked in fields as diverse as publishing, printing, legal, accounting, HR, and pharmacy, including stints at tech and disruptive startups in these sectors.
He realized the power of marketing and PR while working as a sales consultant for a retail franchise group in 2004, when two group outlets opened thanks to industry media coverage resulting from marketing and publicity strategies he devised and executed, netting the client ~$450,000 in revenue.
Since that time he has worked in the marketing and publicity arena, running successful marketing campaigns and generating millions of dollars worth of publicity for clients in a wide range of industry sectors.
Despite his corporate background, his enthusiasm is with the SME (small-medium enterprises) and startup environments. Having run several of his own businesses both in the UK and in Australia, David understands the sales and marketing challenges faced by SME’s.